The Stitch-Up
The film designed to change. And change. And change again.
NZ Transport Agency
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First, we stitched eight lads’ nights together.
Drink. Drive. Get snapped by the cops. Thinks no young guy ever. Reality is, different guys on different nights are all ending their antics the same way — by getting busted. It’s the same old story. Over and over.So we told the same story. Over and over. With a film designed to be infinitely reshuffled, reordered and reworked. Endlessly.Eight different lads out on the piss. Multiple adventures. Stitched. Together. Via. Single. Words. Swapping a Word doc for an Excel spreadsheet, eight parallel scripts were shot packed full of completely interchangeable moments: eight sets of dialogue, eight mirrored structures, creating infinite combinations in the edit suite. No matter the mischief, they all ended the same — busted.Only the first iterations of the nights have launched. With plenty more unreleased moments, fresh future edits are still to be released. Keeping the message compelling. And the consequences uncomfortable.
Then we reshuffled each of their nights to show what antics they got up to.
No matter the mischief, they all ended the same.
Time-targeted GIFs hit our audience in their feeds before their own fun/fails.
