How Exposed Am I?
The anti-scamming tool that analyses you against 73 billion leaked data points
National Cyber Security Centre
Creative Director
Cyber scammers know you better than you think.
Over 4.3 million New Zealand account details are exposed to scammers. Yet when it comes to cyber crime, most of us don’t feel vulnerable. Because the stakes don’t feel personal.‘How Exposed Am I?’ is a digital tool designed to get under your skin. Analysing your own digital footprint against a growing dataset of more than 73 billion leaked data points in real time. Presenting every user’s online presence as an intimate, unsettling look into what scammers could have access to – and a hyper-personalised case for why their own online security is important.Educational, engaging, emotive, the tool connected with a previously disengaged audience. Breaking industry standards for time spent on site, and for engaged interactions. The tool is now being used as an educational resource in universities, and has been praised and adopted by leading cyber security experts.
