How Exposed Am I?

Turning your personal
data into a powerful anti-scamming tool

National Cyber Security Centre

Creative Director



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    1x Gold

    4x Silver
    3x Bronze

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    Honorable Mention

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    Top Six of the Week— Interactive

What will
73 billion leaked data points reveal about you?

Over 4.3 million New Zealand account details are exposed to scammers. Yet when it comes to cyber crime, most of us don’t feel vulnerable. Because the stakes don’t feel personal.
‘How Exposed Am I?’ is a digital tool designed to get under your skin. Analysing your own digital footprint against a growing dataset of more than 73 billion leaked data points in real time. Presenting every user’s online presence as an intimate, unsettling look into what scammers could have access to – and a hyper-personalised case for why their own online security is important.
Educational, engaging, emotive, the tool connected with a previously disengaged audience. Breaking industry standards for time spent on site, and for engaged interactions. The tool is now being used as an educational resource in universities, and has been praised and adopted by leading cyber security experts.