Passblots

The posters that prompt passwords only you can see

National Cyber Security Centre

Creative Director


One poster. Prompting infinite passwords.

We all know we should choose unique passwords. Yet many of us default to the same ones: pet names, maiden names, and even ‘Password123’ are still some of the most common passwords. Making them easy guesses for scammers.
PASSBLOTS gives you an entirely new way to beat the default. Inspired by Rorschach inkblot tests where everyone sees something different, these posters prompt you to use what only you can see as your next totally unique password. Just describe what you see in four or more words, add a number or symbol, and you’ve got an unguessable password. Inspiring infinite scam-proof passwords, from a single poster.
Best of all? Even if a scammer had the poster right in front of them, they’d never guess exactly what you saw.

Moving blots also prompted passwords over social.

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