D.I.Y Roses

Saving you coin
for a dozen of a different kind

Creative Concept / Copywriter

Tui Brewery

  • NZ Newspaper Creative Awards
                                                     
    Newspaper Ad of the Year
    Best Topical Newspaper Ad of the Year
    Highly Commended in Best Craft— Art 

    BestAds
                                                     
    Pick of the Week— Print

    AdAge
                                                     
    Editor’s Pick

This full-pager was ready to be torn out of NZ’s biggest paper on Valentine’s Day. Rolled up, you had a dozen roses ready to go.

Afterall, New Zealand blokes take pride in their D.I.Y – Do-It-Yourself – abilities. Appearing on Valentine's Day, this full-page newspaper ad challenged guys to put their D.I.Y skills to use for the love in their life. And to save their hard-earned coin for a nice chilled dozen of their own.
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