No One Knows You
Like a Scammer
Seeing yourself through the eyes of a cyber scammer
National Cyber Security Centre
Creative Director
You can’t always see scammers coming. But they can see you.
The overly confident think they’ll be able to spot cyber scammers, or even outsmart them. Reality is, scammers are using more sophisticated techniques than ever. So you can’t always see them coming. But they can see you.NO ONE KNOWS YOU LIKE A SCAMMER highlights the 360 picture scammers can create of someone through their digital footprint. Setting out to unsettle by showing how our everyday interactions with the internet can become sinister when viewed through the voyeuristic lens of a scammer.Targeted media placements pinpointed specific information scammers could reveal about you. From dating apps to social, email to financial accounts, messaging hit people in the moments their information could be stolen and used against them. Helping our audience to see themselves how a scammer does – and to use that insight to protect against them.
