Gen Less

A speech recycled from the most inspiring voices of history

Energy Efficiency & Conservation Authority

Creative Concept / Copywriter

  • Best Awards
                                                     
    1x Gold Pin

    Axis
                                                     
    1x Silver
    4x Bronze

    Cresta
                                                     
    1x Silver— Outstanding Scriptwriting

    BestAds
                                                     
    Top 6 of the Week— Film

Climate change calls for our most inspiring voices to inspire us once more.

Climate change is our defining moment. Halting it will take all of us: a generation.

To inspire people to step up to this moment, New Zealand’s Energy Efficiency & Conservation Authority wanted to spark an energy revolution. To show a vision for how less energy can mean more life.

This vision became Gen Less: reimagining how we can live, work and thrive with less energy.
This future vision was launched by definers of the past, in a rallying new speech uniting some of history’s most inspiring figures. Used with the endorsement of their estates, both famous speeches and little-seen archival footage are stitched together to create a powerful challenge – history’s change-makers once again using their voices to inspire the change-makers of today. And turning the ‘less-than’ symbol ( < ) into a powerful expression of living more consciously.

Alongside these historical leaders, Gen Less is also backed by leaders of today, including Dr. Jane Goodall.

"A powerful and inventive collage. The organic, handcrafted approach manages to artfully knit some of the most influential figures of recent history together in a cohesive type-driven animation anthem."

Best Awards Judges—

"Our family is proud to put Stephen’s name to this inspiring cause."

Estate of Stephen Hawking—

"We could change the world tomorrow if all the millions of people around the world acted the way they believe. #JoinGenLess"

Dr. Jane Goodall—

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