The Broken Heartline
A world-first helpline for the broken hearted
Creative Concept / Copywriter
Love Better
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Axis
3x Silver
5x BronzeBest Awards
1x Finalist
Broken hearts can lead to bigger harm.
The Broken Heartline. A first of its kind initiative backed by the NZ Government. The world's only helpline 100% dedicated to helping rangatahi/young people through the pain of break-ups. Providing support when they’re hurting most — and protecting them from the further harm that often comes as a result.To speak to young people in the moments they’re really feeling it, we created five unique broken hearts that each express the raw realities experienced by rangatahi in a break-up: sadness, jealousy, loneliness, anger, and getting wasted. Not sugar-coated emotions. Raw, real, gnarly. The way our audience was really feeling.