No Screen Between
Showing how
Meta Glasses keep
you in the moment,
and in control of
capturing it.
Creative Director
Meta Glasses
A campaign cheekily challenging
crowds at the
US Open to
keep their eye
on the ball.
With the world's top performers right in front of us, we want to capture the moment. But the screen between becomes a barrier, making us focus on the pixels instead of the performance.The launch of the new Meta Glasses means people can stay in the game, without the phone pain. Keeping you in the moment, and in control of capturing it.
To show it, we cheekily targeted crowds and fans in and around the US Open, and those watching from home. Challenging them to keep their eye on the ball with the help of the new Meta Glasses. Put them on, stay in it.