Copywriter

Totally Compos Mentis
Waka Kotahi NZ Transport Agency

The film designed to change. And change again. And change again—

Drink. Drive. Get snapped by the cops. Thinks no young Kiwi guy ever. Reality is, different guys on different nights are all ending their antics the same way — by getting busted. It’s the same old story. Over and over.

So we told the same story. Over and over. With a film designed to be infinitely reshuffled, reordered and reworked. Endlessly.

Eight different lads out on the piss. Multiple adventures. Stitched. Together. Via. Single. Words. Swapping a Word doc for an Excel spreadsheet, eight parallel scripts were shot packed full of completely interchangeable moments: eight sets of dialogue, eight mirrored structures, creating infinite combinations in the edit suite. No matter the mischief, they all ended the same — busted.

Only the first iterations of the nights have launched. With plenty more unreleased moments, fresh future edits are still to be released. Keeping the message compelling. And the consequences uncomfortable.

  • Axis:
    1x Silver— Copywriting
    1x Silver— AV Campaign

    AWARD:
    1x Silver— Editing

    Lürzer's Archive:    
    Featured Project in Vol. 6-19

    Shots:                      
    Ad of the Week

    BestAds:        
    Top 6 of the Week— Film

First, we stitched the lads’ nights together—

Then we reshuffled each of their nights to show what antics they got up to. No matter the mischief, they all ended the same—

Radio remixed the antics, too—

Spots and GIFs were time-targeted to hit our audience in their feeds before their own fun/fails—

The eight stories can be stitched together in infinite ways, keeping the yarns fresh. Here’s an insight into our scripting process, where we swapped Word docs for a spreadsheet—

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