Creative Concept / Copywriter

Gen Less
Energy Efficiency & Conservation Authority

A speech recycled from the inspiring voices of history—

Climate change is our defining moment. Halting it will take all of us: a generation.

To inspire people to step up to this moment, New Zealand’s Energy Efficiency & Conservation Authority wanted to spark an energy revolution. To show a vision for how less energy can mean more life.

This vision became Gen Less: reimagining how we can live, work and thrive with less energy.

This future vision was launched by definers of the past, in a rallying new speech uniting some of history’s most inspiring figures. Used with the endorsement of their estates, both famous speeches and little-seen archival footage are stitched together to create a powerful challenge – history’s change-makers once again using their voices to inspire the change-makers of today. And turning the ‘less-than’ symbol ( < ) into a powerful expression of living more consciously.

Alongside these historical leaders, Gen Less is also backed by leaders of today, including Dr. Jane Goodall.

  • Best Awards:        
    1x Gold Pin— Long-form Moving Image (in collaboration with Assembly)

    Axis:        
    1x Silver
    4x Bronze

    Cresta:        
    1x Silver— Outstanding Scriptwriting

    BestAds:        
    Top 6 of the Week— Film

"A powerful and inventive collage. The organic, handcrafted approach manages to artfully knit some of the most influential figures of recent history together in a cohesive type-driven animation anthem."

Best Awards Judges—

"Our family is proud to put Stephen’s name to this inspiring cause."

Estate of Stephen Hawking—

"We could change the world tomorrow if all the millions of people around the world acted the way they believe. #JoinGenLess"

Dr. Jane Goodall

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